The idea for a march originated from a forum post by ‘Darth Brick’ in the RuneScape forums and soon gathered traction as numerous RuneScape clans signed up and pledged to wear pink throughout October.  Over 31 clans took part in the march across the game’s world, ending with a celebration in the game’s trading hub, the Grand Exchange. The march was the first of many scheduled to take place throughout RuneScape during October.

The march was a community led initiative and was organised by RuneScape members who gathered together and joined forces to mark the beginning of Breast Cancer Awareness Month, the annual international health campaign which is organised by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.

RuneScape literally turned pink yesterday with thousands of players donning pink clothing, hairstyles and even pink armour as they marched through Gielinor, RuneScape’s fantasy world.

Jagex, the creators of RuneScape, today announced details of a brand-new area called Botany Bay. It’s here that players can be the judge, jury, and executioner for convicted bots, voting on their ultimate punishment. Jagex gives two warnings to botters, after which the player is ejected from the game and his or her avatar is sent to Botany Bay for final judgment. Botters’ avatars may be smooshed by a dragon, vaporized, or pelted with rotten fruit.

Mark Ogilvie, RuneScape Lead Designer commented, “We have wanted to do this for some time and we hope that by bringing the actions of those who cheat to the attention of the wider community, we can make a massive step towards eliminating botting from the game.”